Sell It Right is currently available on Amazon - in hardcover, paperback and eBook formats. (The eBook is accessible on iPhones and iPads, Android phones and tablets, Amazon Fire tablets, computers and, of course, a Kindle e-reader.)
Sell It Right is a "Light and Concise Book With High-Impact Marketing Strategies," which includes, among other things, checklists on decluttering, depersonalizing and adding curb appeal to your home.
To read the reviews or a sample of Sell It Right on Amazon click here.
Review the downloadable consumer information from the National Association of REALTORS®. This is helpful information on how the settlement affects Buyers and Sellers nationwide.
Review the 1-Page NAR Article.
NOTE: Any insights or information obtained from this website should not be construed as legal advice. See Terms & Conditions of Use.
Review the Consumer Alert from the California Department of Real Estate regarding new California rules on Buyer representation and Agent compensation (effective January 1, 2025). This resulted from the 2024 NAR Settlement and affects California real estate practices.
NOTE: Any insights or information obtained from this website should not
Review the Consumer Alert from the California Department of Real Estate regarding new California rules on Buyer representation and Agent compensation (effective January 1, 2025). This resulted from the 2024 NAR Settlement and affects California real estate practices.
NOTE: Any insights or information obtained from this website should not be construed as legal advice. See Terms & Conditions of Use.
For a snapshot of the housing market in your area, check out the interactive "Housing Market Overview" presented by the
California Association of REALTORS®.
NOTE: Any insights or information obtained from this website should not be construed as legal advice. See Terms & Conditions of Use.
Interest rates will probably never drop to the record lows of 2021. And while some Buyers pray for interest rates to drop, home prices continue to rise.
For the year 2025, the National Association of REALTORS® is predicting that sales nationwide will increase by 9%.
The California Association of REALTORS® projects that California home sales will increase by 10.5%.
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So there's no time like the present to manifest your real estate dreams.
WE WORK HARDER . . .
All too often, the average listing agent provides sellers with the 1980's, "bare-minimum" marketing services immediately below. Those services are often referred to as the "of course services."
They:
1. Place a listing (and low-quality cell-phone photos) on the MLS
2. Place a "For Sale" sign in a Seller's front yard
3. Wait for an offer
Perhaps they'll also create a flyer, but this is where bare-minimum agents stop their marketing.
WE TAKE IT TO ANOTHER LEVEL . . .
Of course, we automatically provide the above services (minus the cell-phone photos), but WE TAKE OUR SERVICES TO ANOTHER LEVEL by providing the following "Game-Changing Services" for our seller clients (note some of the amazing statistics in italics):
4. Home staging consultation (typically priced at $300-$600)
5. Curb appeal consultation (typically priced at $100-$300)
6. "Final Touch" Home Staging,* (staged homes typically sell 73% faster & at a higher price)
7. "Curb Appeal Touches," ** (curb appeal typically increases a home's value by 7-10%)
8. "Virtual" Home Staging, as necessary, for vacant homes (staged homes typically sell 73% faster & at a higher price)
9. Professional Photography*** (typically receives up to 61% more views)
10. "Twilight image" (typically receives up to 76% more views)
11. Production of a "custom listing video" (videos typically receive up to 403% more inquiries)
The above statistics and their sources are cited in "Sell It Right" and are available on the Internet.
Our listings are also published on 800 websites (such as Realtor.com, Zillow, etc.) and receive social media exposure as well as INTERNATIONAL EXPOSURE.
WHY do we provide these additional Game-Changing marketing services? Because we don't believe in gambling with our clients' equity by using 1980's bare-minimum marketing. We also believe in "pulling out all the stops" and "putting our best foot forward" to get a property sold.
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* "Final Touch" Home Staging - means adding smaller items, decor, art & accessories, as may be necessary, from our inventory or Seller's.
** "Curb Appeal Touches" - means adding smaller items like pots, plants & pillows, as may be necessary, from our inventory or Seller's.
*** Professional Photography - In the unlikely event our professional photographer is unavailable for our required time frame, a motion picture professional (retired) will procure high-quality property images.
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FOR BUYERS
FOR OUR BUYER CLIENTS we work harder to provide the following services (among others, and subject to a Buyer-Broker representation agreement - now required before showing homes pursuant to recent changes in the law):
1. listen to Buyers' unique home preferences (must-haves, deal breakers, etc.)
2. tour homes meeting those preferences
3. conduct a comparative market analysis on a property before writing an offer
4. present and negotiate offers
5. open escrow
6. confirm earnest money deposit is in escrow
7. conduct due diligence investigations (inspections, disclosures, title, etc.)
8. navigate remaining escrow matters (including loan approval, if applicable)
9. remove remaining contingencies pursuant to the contract
10. conduct final walk-through; confirm all pre-closing matters have been completed
11. confirm escrow & title have received all documents and funds to close escrow
12. receive "confirmation of recording"
13. deliver keys to Buyer!
We provide Sellers with "final touch" home staging (adding smaller items, decor, art and accessories, as necessary) (for occupied and vacant homes) using "final touch" items from our inventory or theirs.
We guide Sellers in "depersonalizing" their homes (guiding them in relocating family photos, religious materials, etc.), as necessary, so Buyers can imagine themselves living in the home rather than the Seller.
We also guide Sellers in "decluttering" (relocating stacks of mail, documents, extra furniture, etc.). This will help make a home appear more spacious.
We also offer "curb appeal" tips and touches (adding pots, plants & pillows), as necessary.
Of course, the ultimate goal, in all of the above, is to make a property appeal to more Buyers, to evoke an emotional response and an offer.
A well-staged home will typically minimize a property's market time and command a higher sales price.
For select vacant homes, and as necessary, we provide "virtual" home staging services (the addition of virtual furnishings and decor to "staging-ready images").
THE ABOVE ASTONISHING STATISTIC has been published on a multitude of websites including the websites of Forbes (Forbes.com) and the National Association of REALTORS® (NAR.REALTOR).
Sure, there are virtual tours that can enhance a listing, but there's nothing like a "Customized Listing Video" we produce for our Seller clients, on a complimentary basis.
Our Customized Listing Video incorporates extra information on a property's best features (including those relating to a home's close proximity to fine dining, shopping, theatres, schools, etc.).
A prospective buyer can view hundreds of static photos online, but videos will keep playing in their minds, often compelling them to make an offer. And then during the escrow process, a video (especially our Customized Listing Video) can sometimes stave off "buyer's remorse" by keeping buyer's connected when viewing a video once, or multiple times daily - through the close of escrow.
After (A) 30+ years in commercial real estate law, as a paralegal and real estate specialist - in title, survey & zoning matters (on high-rises, hotels, restaurant chains, strip malls, etc., including the bulk purchase of 80 homes in California), and (B) 10+ years as a residential REALTOR®, this is an exciting time to collaborate with our clients to achieve their real estate goals.
Our emphasis is on cultivating strong relationships, most of which are referral based - meaning the majority of our business comes from people who know us or who have recommended us.
We serve all of Southern California with an emphasis on the Inland Empire and Greater Palm Springs Area. And when asked to represent a California Seller outside of our geographic area, we're happy to do so (A) independently and on a case-by-case basis, (B) by referral, or (C) by "co-listing" with a broker in that area and on a case-by-case basis - providing Seller with two brokers for the price of one.
To provide the highest level of service, with a focus on quality vs. quantity - dedicating more attention to each individual client, using our solid work ethic, honesty and integrity, to assist them in achieving their real estate goals, as smoothly as possible and in optimal time.
